02025cam a2200277 4500 1650501541 TxAuBib 20241008120000.0 ||||||s2023||||||||||||||||||||||||und|u 9780593187494 0593187490 0030357303 Axis360 TxAuBib Rogers, Todd. Writing for Busy Readers [Boundless]. E P Dutton, 2023. Writing well is for school. Writing effectively is for life. Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing: Less is moreMake reading easyDesign for easy navigationUse enough formatting, but no moreTell readers why they should careMake responding easyIncluding many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace. When the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it. Format: Blio. BUSINESS & ECONOMICS / Business Writing; LANGUAGE ARTS & DISCIPLINES / Style Manuals; LANGUAGE ARTS & DISCIPLINES / Writing / General. General Adult. Importer Version: 2016-03-11.01 Import Date: 2024-10-08 20:00:03. LANGUAGE ARTS & DISCIPLINES Writing General. LANGUAGE ARTS & DISCIPLINES Style Manuals. BUSINESS & ECONOMICS Business Writing. https://hslibrary.boundless.baker-taylor.com/Title?itemId=0030357303 TXHSP